Marika Kishima, a married woman whose husband is a successful entrepreneur. While she's happy for his success, their time together has dwindled. Since becoming sexless, she's made watching AVs and masturbating a nightly ritual whenever her husband is away on business. However, each time she masturbates, she feels emptier, leading her to apply for an AV shoot, something she's always wanted to try. Ema Toyokawa, who has an American father, works for a cosmetics company, developing products to enhance women's beauty. One day, she stumbles upon an intriguing article about love's transformative power, claiming that being in love makes women both physically and internally beautiful. Inspired, Ema decides to seek out simulated romance on an infidelity website to further enhance her own beauty.